Non-Profit

Non-Profit

Today, when multiple organizations are chasing the same dollars, volunteers, citizen advocates, business sponsors and volunteers – standing out from the crowd is critical to success. The ability to stand out enables a nonprofit to connect with a prospective donor, program participant, or support group.  Dedicating the time and resources needed to plan nonprofit marketing activity and monitor results against pre-established goals will allow the organization to reap the greatest outcome possible and the knowledge gained will serve to enhance future events.

  1. What is your organization’s main goal (1-2 goals)? What are your communications goals (1-3 goals) and what are the communications goals that will contribute to achieving the overall goal? Strategic Planning & Goal Setting
  2. What are 3-5 concrete, specific measures that will show you you’re on the right path (or not) to achieving your communications goals? Vague benchmarks will get you nowhere. Benchmarking
  3. Who are the 1-3 top donor audience groups you need to engage to meet your communications objectives and what do you need them to do? Most importantly, what are the wants, habits and preferences of each group? Targeting
  4. Given your target audience groups and the actions you want them to take, what are the best ways to motivate them? How to deliver the messaging to your audience via these strategies? Marketing & Communication Strategy
  5. How do I best measure outputs and outcomes? Analytics

When you address the questions above and complete a detailed marketing plan with special focus on getting to know your audiences — donors and program participants, your organization will be positioned to connect more effectively than ever before.